When sending broadcast messages (particularly marketing) it's imperative to include an unsubscribe/opt-out option.

TNZ's SMS services include an automated unsubscribe feature.

How to manage SMS unsubscribes:

1. When sending your SMS message, ensure you include unsubscribe instructions. For example: Reply STOP to OptOut

2. If the mobile replies 'stop', the mobile number will automatically be added to your Dashboard Blacklist

3. Periodically, check the Dashboard Blacklist and manually add any other opted-out mobile numbers as necessary